Create an Inevitable
Brand
Hello
I’m Jeffrey Perlman
If your mission is to build the world’s next game-changing brand, mine is to help you make that brand inevitable.
Brands shape identities. They trigger global movements.
This is why I believe brands are one of the most powerful forces in the modern world. More powerful, in-fact, than religion and politics.
A great brand cannot be outsourced to an agency. It cannot be dictated by the customer either.
As any artist can attest (and let’s be clear, brands that move people are great art), every masterpiece has an essence. It wants to be authentic to itself. The job of the creator is to listen to it.
And when you do, the right choices and paths become clear, obvious and inevitable.
The world’s greatest brands all
have one thing in common…
And it’s not the best agencies… or the biggest budgets…or even the most innovative products.
What the brands that inspire humanity all have in common are founders so attuned to their essence, the brand itself tells them where it needs to go (as opposed to say, an executive at an agency or a focus group report).
Mega brands can change the course of history, they wield immense power and influence; and the process of building one demands exceptional faith and courage.
Contact me for a Speaking Engagement
I speak on global stages and virtual platforms around the world to audiences of founders, CEOs, billionaires, and philanthropists who want to build a brand so powerful, it becomes inevitable.
My job is not to entertain nor motivate. It is to show audiences the power of branding and how to harness it.
Who am I to tell you this?
What Founders
& CEOs Say
About Me
Bill Roedy
Former CEO of MTV International
Jeffrey builds brands that connect deeply and unlock huge sources of growth for your business. It’s a delight to see him work.
Vishen Lakhiani
Founder of Mindvalley
Jeffrey is Mindvalley’s strategic advisor and my go-to person when I want to understand and master branding. Jeffrey is a true visionary, and our brand is now the fastest growing personal development brand in the world.
Jonathan Beda
CEO of Zumbini
We had gone through brand exercises in the past, and have never experienced anything like Jeffrey’s. Our business has changed tremendously both from a short term financial performance perspective… and (in becoming a) more authentic brand that has carved out its identity.
Eric Edmeades
Founder of WILDFIT, International Speaker & Author
Jeffrey has played an important role in our thinking about WILDFIT’s brand, and working with him has been inspiring, interesting and incredibly valuable. I feel very fortunate to have had the opportunity to work with Jeffrey and offer my highest recommendation.
Alberto Aghion
President, COO & Co-Founder of Zumba Fitness
Jeffrey is an absolute genius, and I'm convinced he can see into the future. Back in our startup days, his grand vision for Zumba as a global movement was "crazy" to almost everyone but himself - and look how that turned out. Branding is both a science and an art, and Jeffrey is both a brilliant scientist and a visionary artist. He's on an entirely different level compared to any other branding expert I've ever met, and I know Zumba is far from the last global movement we're going to see from him.
Sri Sri Ravi Shankar
Founder of The Art of Living
Jeffrey combines a brilliant intellect with a heartfelt passion for making positive change in the world.
Jon Butcher
Founder of Lifebook & Purity Organic Coffee, Chairman of Precious Moments
I have never worked with anyone that has such a depth of understanding in harnessing consumer emotion, making it work for you, and how to tie that to a mission. The brand immersions we’ve generated together have been the most useful tools ever in increasing sales and blowing our brands up.
Rob Locasio
CEO of Liveperson
I call him Yoda
MY BOOK
Coming soon
My debut book, Inevitable, is scheduled for launch in 2023. Inevitable is a branding book with a key difference. In addition to gaining a deep insight into the strategy behind the world’s greatest brands, you’ll also discover the person you as a founder must become in order to turn your brand into a game-changing masterpiece.
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